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Why Your Logo Is Probably Blue (And What That Says About Your Brand)
At Corkery & Corkery, we spend a lot of time in conversations with clients about typography, tone, and taglines — but one of the quietest, most powerful decisions in any brand identity is also one of the first: color. Color isn't just decoration. It's one of the fastest signals a brand sends, often registering with a potential customer before they've read a single word of copy. Research into logo design across industries has repeatedly shown the same pattern: businesses in th
Sarah Corkery
Aug 13 min read
Be Easy to Work With - Part 6 of 6
After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...
Sarah Corkery
Aug 7, 20251 min read
Be Easy to Work with - Part 5 of 6
After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...
Sarah Corkery
Jul 7, 20251 min read
Be Easy to Work with - Part 4 of 6
After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...
Sarah Corkery
Jun 7, 20251 min read
Be Easy to Work With - Part 3
After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...
Sarah Corkery
May 7, 20251 min read
Be Easy to Work With - Part 2
After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...
Sarah Corkery
Apr 20, 20251 min read
Be Easy to Work With - Part 1 of 6
By Sarah Corkery PART ONE of a SIX PART SERIES After working at a full-service marketing firm for 17 years and then another 9 years in...
Sarah Corkery
Apr 1, 20251 min read
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