Sarah Corkery

At Corkery & Corkery, we spend a lot of time in conversations with clients about typography, tone, and taglines — but one of the quietest, most powerful decisions in any brand identity is also one of the first: color. Color isn't just decoration. It's one of the fastest signals a brand sends, often registering with a potential customer before they've read a single word of copy. Research into logo design across industries has repeatedly shown the same pattern: businesses in the same sector...

After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...

After working at a full-service marketing firm for 17 years and then another 9 years in corporate America–I can tell you, everyone wants...